**Branding Guidelines**
• Use the official DYU logo and approved colour palette (red, black and white). Maintain modern, clean visuals that reflect our innovative brand.
• Do not modify, distort or recolour the logo or use outdated imagery. All creatives must preserve the proportions and integrity of our trademarks.
• Do not register or use domain names, subdomains, social media handles or account names containing "DYU", "DYU Bikes" or confusingly similar variations.
• Represent our brand tone as innovative and approachable in all marketing copy and imagery. Avoid misleading claims or comparisons.
• You may conduct offline marketing (flyers, events, print ads) using our approved assets with prior written permission from us.
