Branding – MayLily KnittingBrand Story
I created MayLily Knitting because I wanted to make toy knitting simple, enjoyable, and accessible to everyone. While most soft toy patterns online are written for crocheters, my patterns are made especially for knitters. They’re very easy to follow, clearly explained, and full of step-by-step guidance — so even beginners can feel confident creating something beautiful.
Each design is tested by real knitters and crafted with care. My goal is to help people discover the joy of knitting toys — not as a complicated craft, but as a relaxing and rewarding experience.
What Makes My Patterns Different
Designed for knitters, not crocheters
Simple, clear, and beginner-friendly instructions
Instant digital downloads for quick access
Loved by hundreds of happy customers on Etsy and my website
Cute, modern designs that anyone can enjoy making
My Style & Values
Simplicity: I believe clear patterns make crafting joyful.
Creativity: I design whimsical toys inspired by nature and childhood imagination.
Encouragement: My patterns are written to support and guide knitters step-by-step.
Warmth: I want every project to feel cozy, friendly, and made with love.
Who My Patterns Are For
Knitters who prefer simple, clear toy designs
Beginners who want an easy first knitting project
Parents, grandparents, and gift makers
Craft bloggers, YouTubers, and handmade creators who share their knitting journey
Tagline / Brand Message
🧵 “Beautiful handmade toys — made simple for knitters.”
Through MayLily Knitting, I share my passion for creating soft, charming toys that are easy to make and a joy to give.
