NOOCI Branding Guidelines
NOOCI blends Traditional Chinese Medicine (TCM) wisdom with modern science to create clean, effective wellness supplements designed for balance from within.
Affiliates must represent the brand authentically, in line with our East-meets-West philosophy and modern wellness tone.
General Brand Voice
Positive, educational, and empowering — never medical or prescriptive.
Use language that reflects holistic wellness, balance, and natural living.
Avoid making medical or disease claims (e.g., “treats,” “cures,” or “prevents illness”).
Always spell the brand in uppercase: NOOCI.
Product names: Noo Gut, Energy + Immunity, Noo Air, Relax + Sleep.
Visual Guidelines
Use clean, natural imagery with warm or neutral tones — minimal filters or overly edited effects.
Avoid using competitor packaging or mixing NOOCI with other supplement brands in one frame.
Product images and assets can be downloaded from our approved media kit or requested via the NOOCI team.
Tone & Messaging
Focus on benefits such as balance, energy, gut health, immunity, sleep, and overall wellness.
Encourage a mindful, lifestyle-oriented approach (e.g., morning rituals, evening wind-downs).
Avoid price-only or discount-heavy language as the primary message.
Disclaimers
Please include: “These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.”
Sponsored or gifted content must comply with FTC disclosure rules (e.g., “#ad,” “#sponsored,” or “affiliate link”).
Prohibited Uses
Do not alter NOOCI logos or packaging visuals.
Do not use NOOCI branding in paid search titles or display URLs.
Do not misrepresent NOOCI as a medical or pharmaceutical product.
