Always write the brand name as AFTERHOURS or AfterHours.
• Use only approved imagery from the official website or social channels.
• Avoid using low-resolution or distorted visuals.
• Do not create your own graphics, logos, or text overlays without written approval.
Tone of voice:
Modern, refined, minimal. Focus on craftsmanship, silhouette, versatility, and timelessness — not discounts or mass-market appeal.
Prohibited content:
• No association with imitation, counterfeit, or fast-fashion products.
• No misleading promotions, coupon codes, or unapproved discounts.
• No offensive, political, or explicit material.
Official sources:
Website – www.afterhrs.com
Instagram – @my_afterhrs
