A name for most is their defining feature, a sense of identity, the first thing they learn to write. For millennia, people have etched their names onto walls, desks, and belongings to feel connection, individuality, and ownership. At INSÉRIF, our mission is to provide that same sense of ownership over luxury.
What began with bespoke personalised lifestyle apparel and accessories naturally evolved when our founder, Liam, set out to create something more meaningful. When his wife searched for luxury, personalized accessories and found the market lacking, Liam saw an opportunity - to raise the bar on quality, design, and craftsmanship in the world of bespoke accessories.
From the words insert and serif, INSÉRIF was born. We take bespoke, hand-printed personalisation and blend it with sophisticated design, high quality materials and a timeless aesthetic.
This is the INSÉRIF logo.
It should be clearly visible wherever it is used. It is essential that it is used correctly and consistently according to these guidelines. It must never be redrawn or modified. There is a light and dark version of the logo, which may be used within creatives and our website dependent on which is most clear and readable against a background.
Please note, it is very important that the accent is included within copy when referencing the brand name. The acute accent indicates upwards intonation when spoken. A shortcut for this on Windows is Ctrl + ' (apostrophe), then release and press E. On a Mac, press and hold the Option key and then press the "e" key, then release both and press the "e" key again
Safe area: The safe area (indicated by the dotted line) is the space around the logo in which no other type, graphic device and/ or photographic element can enter. When the logo is placed on a photographic image please ensure it is placed on a clear area that maintains this protective space. The formula to work out the correct amount of space is very simple and is equal to the height of two ‘N’s from the letter N in INSÉRIF.
This font is used as the main letters for a headline. It is also the font that was used and inspired for the INSÉRIF Brand Idenitity. Always use the approved version of the logo before applying.
To be used for Hero H1s, logos, headings
Letter spacing used is 270, line spacing is a minimum of 0.8
The design of social media platforms can greatly influence user engagement, brand recognition and overall user experience. Imagery associated with INSÉRIF should sell the aspirational lifestyle associated with the product. We want our customers to be able to visualise INSÉRIF products seamlessly within day-to-day routine. Providing the experience of everyday luxury.
DOS: Imagery should feel authentic and effortlessly polished; portray cosmopolitan lifestyle; convey the high-quality and luxury materials of the products; highlight personalised and bespoke nature of the products; convey timeless elegance
DON’TS: Imagery that feels posed or effortful; unpolished imagery (e.g. unmanicured or unclean hands/nails within product shots); use of “trendy” short-lifespan clothing/accessories/props within lifestyle shots
