1) Commission & Tracking
Baseline commission: 5% on eligible net sales (excluding VAT, shipping, discounts, refunds).
Cookie window: 30 days (Awin).
Attribution: Last-click within Awin, subject to exclusions below. We may de-duplicate against other paid channels (e.g., Paid Search, Paid Social, Email) using Awin’s cross-channel validation.
Validation window: up to 60 days from month-end to allow for returns, fraud checks, and cancellations.
Non-commissionable items: Gift cards, credit/redemption of store credit, taxes, shipping.
Self-referrals: Not permitted. Employee purchases are ineligible.
2) Strictly No Paid Search (PPC/PLA/CSS) — Zero Tolerance
You must not run any paid search activity that in any way targets TrueStart or drives traffic to TrueStart, including but not limited to:
Search engines: Google, Bing, Yahoo (and their partners).
Ad types: Text ads, Shopping/PLA, CSS, Performance Max, RSA/ETA, Dynamic Search Ads, Discovery/Engage, or any keyword-triggered placements.
Direct linking or redirecting to TrueStart across any search platform is prohibited.
Brand, brand+ and misspellings are strictly blocked. Examples (non-exhaustive):
truestart, true start, truestart coffee, truestartcoffee, truestart instant, “barista-grade instant”, “truestart discount”, “truestart voucher”, “truestart code”, plus misspellings/typos.
Competitor/Generic PPC that lands on your own site but is designed to capture “truestart” intent (e.g., “TrueStart discount today”) is also prohibited.
Breaches will result in immediate suspension/termination and commission reversal.
3) Traffic Sources & Promotional Methods
Allowed (no pre-approval required):
Organic editorial content, blogs, social posts, YouTube, podcasts.
Genuine reviews and guides featuring TrueStart.
Price/offer listings if kept current.
Allowed with written pre-approval:
Cashback, rewards/loyalty, incentive sites.
Email newsletters.
Browser extensions/toolbars.
Sub-networks/affiliate networks (see §9).
Disallowed:
Paid Search of any kind (§2).
Cookie stuffing, forced clicks, auto-redirects, click injection, or any deceptive tracking.
Retargeting/ad-serving on our domains (no third-party pixels or tags).
Adult, illegal, hateful, or unsafe content.
Misleading price claims, fake countdowns, or “was/now” statements without substantiation.
4) Voucher & Offer Policy
Use only codes supplied via Awin or in writing by TrueStart.
No code scraping, guessing, or posting of staff/unique customer codes.
“Site-wide” claims must be accurate; expired or incorrect offers must be removed immediately on request (within 24 hours).
Orders tracked with unauthorised codes may be reduced to zero commission.
Stacking with other discounts not supplied via Awin may void commission.
5) Content & Brand Guidelines
Keep it strength-first and accurate: Strong, Smooth, Low Caf, Decaf.
Do not alter logos or creative. Ask us for formats if needed.
No false performance/health claims.
If we provide a brief or seasonal messaging, please follow it.
6) Social Media & Disclosure (ASA/CAP compliant)
Always disclose affiliate relationships clearly and upfront (e.g., “#ad”, “affiliate link”).
Platform-native disclosure tools are recommended but not sufficient on their own—use plain-language disclosure too.
Do not impersonate TrueStart accounts or use “TrueStart” in handles without written permission.
7) Email Marketing
Comply with PECR/CAN-SPAM and GDPR.
Mail only opted-in users; provide functioning unsubscribe.
No mention of TrueStart in subject lines that implies brand authorship.
Send test copy/creative on request.
8) Price, Availability & Data
Prices and availability can change. Use our site as source-of-truth.
Product feeds (if provided) are for promotional use only; do not resell or re-syndicate without consent.
No scraping of checkout or account areas.
9) Sub-Affiliate Networks & Partners
You must disclose use of any sub-network and ensure all sub-publishers comply with these Terms.
Pass accurate subIDs for transparency. You are liable for violations by your subs.
10) Domains, SEO & Brand Terms
No registration or use of domains containing “truestart” or confusingly similar variants (e.g., truestart-codes[.]com).
No cloaking or doorway pages targeted at brand terms.
Do not outrank our official pages on brand terms via SEO tactics designed to mimic official resources.
11) Subscriptions & New Customer Definition
Unless otherwise stated in your insertion order:
Commissionable: first purchase and first subscription start by a customer.
Non-commissionable by default: subsequent subscription renewals (rebills) and subscription edits. (If renewal commission is approved, it will be stated in your Awin contract.)
TrueStart reserves the right to classify “new vs existing customer” using our internal logic and customer history.
12) Fraud, Returns & Adjustments
We reserve the right to void or adjust commission for: cancelled/refunded/fraudulent orders, duplicate orders, test orders, or non-compliant traffic.
Where partial returns occur, commission may be pro-rated.
Suspected fraud or policy breaches may trigger immediate suspension pending investigation.
13) Data Protection & Cookies
Comply with GDPR/UK GDPR and all applicable privacy laws.
Respect user consent signals (e.g., Consent Mode).
Do not drop, read, or sync cookies on our domains or capture personal data beyond what Awin provides.
14) Communication & Creative
You’ll find links and assets in Awin. Need something specific (UGC, sizes, landing pages, sample)? Email [partners@truestartcoffee.com].
Please remove or update outdated creative within 7 days (24 hours if requested for compliance).
15) Breach & Termination
We may suspend or terminate any publisher at our discretion.
Paid Search violations result in immediate termination and commission reversal.
Serious breaches may be reported to Awin for network action.
16) Governing Law
These Terms are governed by the laws of England & Wales.
