Tone of Voice
Nutri-Align speaks with clarity and confidence. We are supportive, expert in our niche and not afraid to challenge outdated nutrition advice.
Do:
☑️ Use clear factual language
☑️ Keep the tone confident and concise
☑️ Challenge conventional wisdom and debunk myths
Don't:
❌ Do not use overhyped "miracle cure" language
❌ Do not make any unsubstantiated promises
❌ Do not use scientific jargon
Graphics and Colours
Nutri-Align brand uses clean, cool-toned, minimalist visuals with a premium, modern feel.
Do:
☑️ Use cool blues, greys, muted greens and occasional orange accents
☑️ Use straight lines, geometric shapes, clean layouts
☑️ Keep graphics spacious with plenty of white space
Don't:
❌ Do not use bright reds, yellows, pinks or browns as main colours
❌ Do not use gradients, messy patterns or organic "flowy" shapes
❌ Do not include rustic or "natural wellness" aesthetics (wood, leaves, grass)
Photos and Visuals
Our imagery is clean, realistic and modern.
Do:
☑️ Use bright or cool-toned spaces (kitchen, gym, bathroom)
☑️ Feature people aged 35–60, average or slightly above average fitness, confident and active
☑️ Use glossy surfaces like marble, chrome, dark glass
Don't:
❌ Do not use food in images
❌ Do not feature "gym-rat" 20-year-olds or pensioners-in-sunset cliches
❌ Do not use wood surfaces, grass, forests or "natural ingredients" setups
Claims and Promises
We keep claims accurate and responsible, focusing on lifestyle benefits rather than medical outcomes.
Do:
☑️ Say products support fasting and Keto lifestyles
☑️ Highlight proven benefits such as improved energy or reduced cravings
☑️ Highlight key features such as "zero sugar" and "fasting-safe"
Don't:
❌ Do not make any medical claims ("treats", "cures", "reverses")
❌ Do not promise guaranteed weight loss or health outcomes
❌ Do not claim the product can replace medical advice or diagnosis
