Inner Tiger is a European womenswear brand rooted in quiet strength, timeless design, and the art of adaptation.
Logo
– Use only the official Inner Tiger logo as provided.
– Do not change its proportions, typography, or layout.
– Always maintain clear space around the logo for visual balance.
– It can be placed on light or dark backgrounds as long as visibility and contrast are preserved.
Typography & Layout
– Use light, modern fonts that reflect clarity and calm.
– Avoid bold or decorative typefaces.
– Keep compositions clean, balanced, and airy — white space is part of the brand’s visual language.
Visual Style
– Imagery should feel refined, natural, and emotionally present, not overproduced.
– Visual interpretations are welcome — editorial, cinematic, or documentary — as long as they express sophistication and authenticity.
– Color tones can vary but should remain harmonious and soft.
– Avoid strong artificial filters, harsh contrast, or commercial-style lighting.
Tone & Communication
– Speak with confidence, intelligence, and warmth.
– Avoid discount-driven or mass-market phrasing (“cheap,” “deal,” “70% off”).
– Editorial storytelling and personal visual interpretations are encouraged when aligned with the brand’s spirit.
Links & Representation
– All materials must link directly to inner-tiger.com.
– The brand must always appear as fashion-first and premium, not positioned solely as maternity wear.
Press & Assets
– For official logo files, press imagery, or product visuals, please contact media@inner-tiger.com.branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines.'
