| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | BAEBROW de-duplicates against internal paid channels to ensure fair attribution. |
| PPC Brand | | | Sales from BAEBROW’s own brand search campaigns take priority over affiliate traffic. |
| PPC Generic | | | BAEBROW’s internal Klaviyo and Bird email campaigns take priority if they are the last click before purchase. |
| E-mail Advertising | | | In-house paid social and display campaigns (Meta, TikTok, Google Display) take precedence. |
| Display Advertising |  |  | |
| Direct Partnerships | | | Partner collaborations or influencer partnerships tracked outside of Awin are treated separately and not de-duplicated. |
| Price Comparison | | | Price-comparison or shopping-feed traffic is de-duplicated where overlap occurs. |
| In House Publisher program | | | BAEBROW internal referral, ambassador, or influencer programmes take priority. |
| Other Affiliate Networks | | | To avoid duplicate commissions across multiple affiliate platforms. |
