Branding Guidelines and Requirements
1. Our Visual Identity Sajic Skin Science is a premium, clinical brand. All promotional materials must reflect a clean, minimalist, and "Scientific-Luxury" aesthetic.
Approved Assets: Please only use the high-resolution imagery and banners provided in the Creative section of the Awin dashboard.
Modifications: You may not alter, stretch, or change the colors of the Sajic logo.
Quality Standards: If you create original content (such as reels or blog photography), please ensure the lighting is bright and professional. Avoid cluttered backgrounds or low-quality filters that might distract from the clinical nature of the products.
2. Representing Our Founders The credibility of our brand is built on the expertise of Dr. Dusan Sajic and Dr. Jennifer Puetzer.
Accuracy: When mentioning our founders, please refer to them by their full names and titles.
The Story: We encourage you to share their story as a husband-and-wife team of dermatologists dedicated to regenerative medicine.
Imagery: Use only approved headshots or clinical photos of the founders. Do not use screenshots from personal social media accounts without explicit written permission.
3. Tone of Voice Your content should sound like an "Expert Friend." It should be intelligent and science-focused, but accessible.
Focus on Longevity: Use terms like "skin health," "cellular renewal," and "longevity."
Avoid Hype: Please avoid "miracle" language. We prefer to let our clinical results (such as skin appearing up to 20 years younger) speak for themselves.
Scientific Precision: When discussing our GMA7® Complex, please describe it as our patented delivery system for targeted skin nutrition.
4. Prohibited Brand Associations To protect our standing in the medical community, Sajic products should not be promoted alongside:
Unverified medical "hacks" or DIY skincare treatments.
Discount-heavy "bargain" environments that diminish the premium value of the formulas.
Content that makes unapproved medical claims (e.g., claiming a product "cures" a disease).
5. Review and Removal We reserve the right to request the removal of any content that we feel is not in alignment with these branding standards. Failure to comply with branding requests within 48 hours may result in a temporary suspension from the program.
