TONE OF VOICE
The rule of we/it's - Cladding Supplies is a singular entity, therefore:
✅"Cladding Supplies is a specialist supplier..."
❌NOT "Cladding Supplies are a specialist supplier..."
✅"Cladding Supplies supplies customers..."
❌NOT "Cladding Supplies supply customers..."
✅"Cladding Supplies has..."
❌NOT "Cladding Supplies have..."
When it's "we":
✅"We believe..."
✅"We think..."
✅"At Cladding Supplies, we are totally focused..."
No Apostrophe 'S'- Never modify "Cladding Supplies" to be possessive - keep us singular:
✅"The Cladding Supplies systems are..."
❌NOT "Cladding Supplies' systems are..."
Figures:
✅Use words for numbers one to ten, e.g. "The two Cladding Supplies founders..."
✅Use numerics for 11 and above with a unit of measurement, e.g. “Cladding Supplies offer more than 30 different ranges of...”
BRAND COLOURS & FONTS
Please see the Brand Guidelines on our ‘Documents’ tab for details of colours and fonts associated with our brand.
