Brand Guidelines
Logo
Our logo is most often displayed in black and white. If layering the logo over an image use a solid white background.
Colour Palette
Our primary colours are black and white. Use Baker Miller Pink (#FF91AF) as an accent colour.
Typeface
Our main font used is Nexus Typewriter Pro. This font should be used for headlines/sub headers. Work Sans is our secondary font that should be used for body copy.
Imagery
Imagery used should be pulled directly from our website (bakermillerpink.co.uk) or from our approved and verified social channels.
Words That Align with the Brand
G.O.A.T (Greatest of All Time)
Superspun
100% organic cashmere
100% Mongolian cashmere
Sustainable
Recyclable
Timeless
Classic
Soft
Long-Lasting
Effortless
Honest
Transparent
Circular
High-Quality
Grade A Cashmere
Eco-Friendly
Conscious
Elevated
