ChitoCare® Influencer Brand Guidelines1. Brand EssenceChitoCare® is a natural, science-backed skincare brand rooted in sustainable Icelandic chitosan. We champion gentle, effective formulations that protect, hydrate, and repair the skin while honouring the purity of Nordic nature.
Brand Values: Natural · Clean · Scientific · Sustainable · Gentle · Authentic
2. Key MessagingPlease incorporate the following pillars in your content:
Made with natural chitosan from Icelandic waters
Scientifically formulated, clean, and effective
Suitable for all skin types, including sensitive skin
Benefits: hydration, barrier support, skin repair, soothing, glow
Reflects a sustainable, minimal, and wellness-driven lifestyle
Avoid over-claiming or medical language.
3. Content Style & Visual IdentityTo keep the brand consistent:
Aesthetic: clean, minimal, soft and natural tones (white, beige, sea-blue)
Lighting: natural light; avoid heavy filters
Style: calm, wellness-focused, authentic
Suggested shots: routines, texture close-ups, product flat-lays with natural elements, self-care moments
Keep imagery uncluttered and aligned with a Nordic, nature-inspired feel.
