To maintain consistency and protect the integrity of the Breck & Grier brand, affiliates must follow these branding guidelines:
Brand Name Usage: Always refer to the brand as Breck and Grier. Avoid abbreviations or alternate spellings in your content, links, or ads.
Tone & Voice: Use a tone that reflects the brand’s identity — elevated, coastal, feminine, and artisanal. Avoid language that feels overly salesy, misleading, or inconsistent with our handcrafted, quality-driven values.
Imagery: Only use approved brand photography and assets provided via the AWIN portal or directly from Breck & Grier. Do not alter product images, remove watermarks, or overlay unauthorized text or graphics.
Logos: Use only official logos provided by Breck & Grier. Do not recreate or distort the logo in any way.
Product Representation: Ensure that all descriptions and claims about Breck & Grier products are accurate and up to date. Do not imply discounts or promotions unless officially provided.
Content Placement: Affiliates may not publish content that could harm the brand’s reputation, including content that is offensive, discriminatory, or misleading.
