2GO Software - Affiliate Branding Guide
Brand Identity
Brand Purpose
2GO Software makes essential software simple, secure, and instantly accessible, enabling customers and businesses to work smarter, without hassle.
Brand Story
Software can often feel complex or distant. 2GO Software changes that with a 10* experience: a complete journey where reliability, speed, and service come first.
We give our customers peace of mind by providing only 100% legitimate licences, clear instructions, and personal support.
Our goal: to help customers get the most out of their digital products, quickly, safely, and effortlessly.
Mission
We strive for Digital Happiness: digital confidence and outstanding service, so every customer can use their purchase with ease and peace of mind.
Vision
2GO Software makes digital products accessible to everyone.
We guide customers step by step, allowing them to focus on what truly matters in their daily lives and work.
Core Messages
Use these messages consistently in all communications. They form the core of our brand:
- Official licence, delivered straight to your inbox
- Active within 2 minutes, certainty 2GO
- 100% legitimate software, always safe
- Personal support, 7 days a week
- Free installation assistance
- Not satisfied? Money back
These messages may be combined with your own text, as long as the tone and promise align with our brand identity.
Tone of Voice & Writing Style
Our tone is friendly, professional, and trustworthy.
Affiliates may inspire and persuade, but must never exaggerate or make unclear claims.
Key Guidelines:
- Use simple, clear language — avoid technical jargon.
- Write in an active, human style — as if explaining something to a friend.
- Emphasise why our products are valuable, not just what they do (benefits over features).
- Be transparent about conditions and advantages.
- Avoid negative phrasing (“no problem”) — use positive alternatives (“we’ll resolve this right away”).
- Calls to action (CTAs) always start with a verb: “Order now”, “Discover”, “Compare”.
In short: clear, helpful, professional, with a touch of enthusiasm.
Visual Guidelines
Brand Name: 2GO Software (note the use of capital letters)
Slogan: The No. 1 Software Specialist (note the use of capital letters)
No modifications may be made to the above regarding official spelling or capitalisation.
Search engine advertisements (using our product or brand name) are NOT permitted.
Logo
Always use the official 2GO Software logo in the provided brand colours.
- Do not distort, resize disproportionately, or change the colour.
- Do not place it on busy or low-contrast backgrounds.
Colour Palette
- Only use the official brand colours:
Orange (brand colour): #FF5000 - Orange-red: #E74A1D
- Blue (secondary / CTA): #0098CE
- Green (status/success):#008A00
- Black: #000000
- White: #FFFFFF
Typography
- Primary font: Quicksand, sans-serif
- Fallback: Open Sans
Photography & Icons
- Authentic, clear, and human.
- No stock clichés or visibly AI-generated images.
- Use visuals that convey technology, simplicity, and clarity.
