Telehealth that feels human. Thank you for partnering with HLTHi.
Brand Color Palette
HLTHi Green #1F8F6A
Green Dark #167457
Green Light #CFEAE0
Tan #F5F1EB
Ink #0F172A
Sky Accent #38BDF8
Teal Accent #14B8A6
Use these colors only for approved HLTHi visuals and banners.
Promotional Guidelines
• Messaging must be accurate and compliant with healthcare advertising rules
• Do not claim diagnosis, cure, or guaranteed outcomes
• Do not promise specific prescription availability or pricing at third-party pharmacies
Paid Search Policy
• No trademark bidding on HLTHi brand terms or misspellings
• Allowed: generic health and telehealth terms that do not include brand or domain
• Direct linking allowed if ad complies and uses your AWIN tracking link
• Negative match examples: hlthi, hlthi.life, hlthi weight loss, hlthi urgent care
Coupon and Deal Sites
• Only publish coupons shared through AWIN or directly by email
• No unauthorized codes or stacking beyond site rules
Email and Social
• Email must comply with CAN-SPAM and include a clear opt-out
• FTC disclosure is required on all posts containing affiliate links
• No paid endorsements that imply clinical affiliation with HLTHi providers
Creative Usage
• Do not alter logos or brand colors beyond the palette above
• Landing pages must link to hlthi.life product or plan pages only
Healthcare Compliance
• Do not encourage misuse of services or misrepresentation during intake
• Do not request or capture protected health information
• Use benefits-oriented language that is truthful and non-clinical
