Branding Guidelines – thatsmydreamholiday.com
Please follow these guidelines when promoting or representing thatsmydreamholiday.com:
Brand Name Usage:
Always write our brand name as thatsmydreamholiday.com.
Do not abbreviate or alter the name (e.g., avoid “TMDH” in external promotions).
Logo Usage:
Use only approved thatsmydreamholiday.com logos provided in our media kit.
Do not modify, recolor, stretch, or place the logo on busy backgrounds.
Tone & Messaging:
Maintain a premium, inspiring, and trustworthy tone.
Emphasise affordable luxury, personalised travel, and peace of mind.
Avoid misleading or exaggerated claims about prices or offers.
Visual Style:
Use clean, elegant imagery that reflects luxury travel, wellbeing, and authentic experiences.
Colours should complement the brand’s palette: white, gold, navy, and soft beige tones.
Prohibited Terms:
Do not use brand-related keywords in PPC ads without written approval.
Avoid using thatsmydreamholiday.com in domains, URLs, or social handles.
Legal & Compliance:
Ensure all promotions comply with ASA, GDPR, and advertising standards.
All materials must accurately represent thatsmydreamholiday.com’s services and policies.
