1. Brand Identity & MissionArtChineseDesign is dedicated to curating and promoting exquisite Chinese Intangible Cultural Heritage (ICH) handicrafts, such as Suzhou embroidery and lacquerware. Our mission is to connect global audiences with the profound artistry and cultural stories behind these timeless pieces. We seek affiliates who can present our brand with the respect and appreciation it deserves .
2. Imagery & Photography StyleUse the high-quality product images and banners provided in the Awin portal. The imagery should highlight the intricate details, vibrant colors, and exquisite craftsmanship of our products. Lifestyle shots should reflect an appreciation for art, culture, and sophistication .
3. Brand Voice & MessagingOur brand voice should be authentic, knowledgeable, and inspiring.
- Do: Emphasize the cultural significance, heritage, and unique story behind each handcrafted item. Use terms like "heritage," "artisan," "handcrafted," "exquisite," and "cultural treasure."
- Don’t: Avoid generic sales language. Do not make false claims about product origins or exaggerate benefits. Always present the brand in a positive and professional manner.
4. Prohibited Promotional PracticesTo protect our brand integrity, the following activities are strictly prohibited for all affiliates:
- Brand Bidding: Do not bid on our brand keywords (e.g., "ArtChineseDesign," ) in paid search campaigns (like Google Ads) without our prior written consent.
- Unauthorized Claims: Do not imply an official partnership or ownership of our products.
- Misrepresentation: Do not use unauthorized discount claims or misleading offers.
- Domain/Handle Registration: Do not register domain names or social media handles containing "ArtChineseDesign" or any variations.
5. Legal & ComplianceAffiliates must comply with all relevant advertising standards and clearly disclose their affiliate relationship on their websites or social channels in accordance with FTC guidelines. All promotional content must be respectful of Chinese culture and accurately represent our products.By following these guidelines, you help us maintain a consistent and prestigious brand image while authentically sharing the beauty of Chinese cultural heritage with the world.
