Branding Guidelines: Authentic Beauty of Joseon (BOJ)
To maintain the premium, authentic, and trusted image of the Beauty of Joseon brand, all publishers must adhere to the following guidelines:
1. Visual Assets (Logos, Imagery, Creatives)
Approved Assets Only: You must only use the officially provided creatives, logos, banners, and product images available in the AWIN platform or provided directly by the Affiliate Manager.
No Alteration: You are strictly prohibited from altering, stretching, modifying, or cropping our logos and imagery in any way. Do not apply filters or text overlays unless explicitly permitted.
Quality: All images must be displayed in high-resolution to reflect the quality of our premium products.
2. Brand Name Usage
Correct Spelling: The brand name must always be referred to as Authentic Beauty of Joseon or Beauty of Joseon (BOJ). Avoid misspellings such as "Josen," "Beuty of Joseon," etc.
Do Not Imply Official Status: You are prohibited from creating any domain name, social media handle, email address, or profile that includes "Beauty of Joseon" or "BOJ" in a way that suggests you are the official retailer or a direct employee of the brand.
Prohibited Examples: beautyofjoseonreviews.co.uk, @OfficialBOJdeals, https://www.google.com/search?q=BOJpartner.com.
Permitted Examples: yourblogname/beautyofjoseon-review, @yourhandle_BOJ_deals.
3. Content and Tone
Premium Tone: All promotional text must maintain a tone that is premium, educational, and respectful of the brand’s Hanbang (Korean herbal medicine) heritage. Avoid overly casual or sensational language that degrades the brand's image.
Accuracy: All claims regarding product benefits (e.g., "reduces wrinkles," "clears acne") must be truthful and verifiable. Do not make exaggerated, false, or misleading health claims.
Disclosure: The affiliate relationship must be clearly disclosed in line with UK advertising regulations.
Consequences
Any use of BOJ branding or intellectual property that violates these guidelines may result in commission reversal and immediate removal from the programme.
