<h4>Brand Guidelines:</h4>
<h5>Brand Name Usage:</h5>
<ul>
<li><b>Correct:</b> The Mira Shoppe (with capital T, M, and S)</li>
<li><b>Incorrect:</b> the mira shoppe, Mira Shoppe, TheMiraShoppe, Mira Shop, The Mira Shop</li>
<li><b>Always use the full name "The Mira Shoppe"</b> - the word "The" is part of our official brand name and must always be included in every reference</li>
</ul>
<h5>Logo Usage:</h5>
<ul>
<li>Official logo files (primary, secondary, submark, and brandmark) available in the creative assets section</li>
<li>Do not alter, stretch, recolor, or modify logos in any way</li>
<li>Maintain adequate clear space around all logos</li>
<li>Use appropriate logo variation based on space: primary for most uses, secondary for condensed spaces, submark for small applications, brandmark for very limited space</li>
<li>Logos must appear on backgrounds that provide adequate contrast</li>
</ul>
<h5>Brand Colors:</h5>
<p>When creating branded content, use our official color palette:</p>
<ul>
<li>Cream: #F6EAE0</li>
<li>Rose Gold: #D69A83</li>
<li>Mauve: #965F58</li>
<li>Terracotta: #A25C44</li>
<li>Deep Burgundy: #401221</li>
<li>Black: #141414</li>
</ul>
<h5>Typography:</h5>
<ul>
<li><b>Headings:</b> Analogue</li>
<li><b>Body Text:</b> Cormorant Garamond (regular or italics)</li>
<li><b>Subheadings:</b> Work Sans (uppercase)</li>
<li>If our brand fonts are unavailable, use elegant serif alternatives for body text and clean sans-serif for accents</li>
</ul>
<h5>Brand Voice & Messaging:</h5>
<ul>
<li><b>We are:</b> Authentic, purposeful, sophisticated yet approachable, empowering, elevated, minimalist</li>
<li><b>We are NOT:</b> Trendy, fast-fashion, performative, overly corporate, cheap, or mass-market</li>
<li><b>Tagline:</b> "Luxury jewelry with purpose"</li>
<li><b>Brand essence:</b> An elevated brand with a minimalist vibe that makes customers feel like they're traveling the world and empowering women every step of the way</li>
</ul>
<h5>Content Guidelines:</h5>
<ul>
<li><b>Emphasize:</b> Artisan-crafted quality, women's empowerment, measurable impact (8,500+ school days funded), traditional techniques, luxury with purpose, global artisan partnerships</li>
<li><b>Avoid:</b> Words like "cheap," "discount," "deal," or language that diminishes artisan value or our impact mission</li>
<li>Use sophisticated, elevated language that reflects the quality of our jewelry</li>
<li>Impact claims must be factual - reference our verified metrics through The Citizens Foundation and CAMFED</li>
<li>Speak to professional women who value meaning, quality, and authenticity over trends</li>
</ul>
<h5>Photography & Imagery:</h5>
<ul>
<li>High-resolution product images available in the asset library</li>
<li>Lifestyle photography available upon request for approved editorial features</li>
<li>Images should reflect our minimalist aesthetic with clean, elegant styling</li>
<li>Artisan photos available for storytelling - must include proper attribution when used</li>
<li>Do not use competitor product images alongside ours</li>
<li>Imagery should feel elevated, sophisticated, and purpose-driven</li>
</ul>
<h5>What NOT to Do:</h5>
<ul>
<li>Do not create fake urgency or excessive discount messaging without prior approval</li>
<li>Do not make unsubstantiated claims about impact or artisan partnerships</li>
<li>Do not use our brand name in paid search ads (see PPC policy)</li>
<li>Do not imply official endorsement or partnership without written permission</li>
<li>Do not use religious or political messaging in connection with our brand</li>
<li>Do not position us as "affordable" or "budget" - we are "accessible luxury"</li>
</ul>
<h5>Disclosure Requirements:</h5>
<ul>
<li>All affiliate links must include proper FTC disclosure (e.g., "This post contains affiliate links")</li>
<li>Maintain transparency with your audience about the commercial relationship</li>
<li>Do not misrepresent your relationship with The Mira Shoppe</li>
</ul>
<p><b>Need brand assets or have questions?</b> Contact us at themirashoppe@gmail.com and we'll provide logo files, product images, and guidance to help you represent The Mira Shoppe authentically.</p>
