Rhute — Brand Guidelines (for AWIN)Brand Name: Rhute
Website: rhutehair.com
Tagline: Dermatologist developed hairscience.
Brand Overview
rhute is a dermatologist-founded haircare brand focused on scalp health and hair growth. Every formula combines clinical science, ingredient transparency, and modern luxury to elevate daily haircare into your rhutine.
Tone & Messaging
Expert, calm, and science-led
Transparent and educational
Avoid hype or exaggerated claims
Preferred phrasing examples:
“Dermatologist-developed scalp care.”
“For fuller, healthier hair from rhute to tip.”
“Evidence-backed ingredients for visible results.”
“Elevate your rhutine with dermatologist-developed hairscience.”
Visual Guidelines
Logo: Use official Rhute logo only (no edits, distortions, or alternate colors).
Color Palette: Deep plum, rose pink, and soft blush neutrals.
Typography: Plaak 6 Ney Heavy (headlines), Banana Grotesk (body copy).
Affiliate & Paid Search Notes
Do not alter or recreate the Rhute logo or tagline.
Always use approved copy and imagery.
Affiliates may highlight dermatologist-led innovation, scalp health benefits, and product efficacy.
