| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | No brand bidding in PPC.
No forced clicks, no toolbars, no cookie stuffing.
No false advertising claims
Clear disclosure to users that they are using an affiliate link. |
| Content | | | Must follow brand guidelines and use correct facts. No fake reviews or copied content. |
| Discount Code | | | Conditioned to pre-approval with authorised voucher codes. |
| Email | | | Pre-approved partners only.
Only email addresses collected with valid consent and clear opt in.
Must comply with all local anti spam laws (CAN SPAM, GDPR, ePrivacy etc.). |
| Loyalty | | | Positioning must be “loyalty benefit” or “member offer”, not fake RRP discount. |
| Search | | | Specific guidelines apply: No brand bidding. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | No adult/illegal or inappropriate content; no targeting minors; no adware, toolbars, forced redirects or cookie stuffing; no spam or bought lists; no impersonating our brand; no bidding on our brand, domain, misspellings or brand+generic in paid search. |
