Branding Guidelines for Bloomilu
Affiliates must respect the following rules when promoting Bloomilu:
Brand Name Usage
The correct brand spelling is Bloomilu.
Do not alter, abbreviate, or create variations (e.g., “Bloomilu perfumes,” “Bloomilu diffusers luxury,” etc. are acceptable, but not misspellings like “Bluemilu” or “Blomilu”).
Tone of Voice & Positioning
Bloomilu must always be presented as a luxury, Made in Italy fragrance house.
Do not use language such as “cheap,” “discount,” or “budget.”
Acceptable terms: luxury, premium, artisanal, exclusive, Made in Italy.
Visual Assets
Affiliates must use Bloomilu’s official logos and branding elements exactly as provided (no alterations). Affiliates are welcome to create their own original photography and video content featuring Bloomilu products, as long as the brand image is represented authentically.
Prohibited Practices
No false claims (e.g., “cures stress” or “health benefits”).
No misleading promotions (e.g., suggesting unauthorized discounts).
No resale of Bloomilu products outside approved channels.
Social Media Guidelines
When tagging, affiliates must use @bloomiluofficial on Instagram/TikTok.
Hashtags may include: #Bloomilu #OwnTheAirYouBreathe.
