At Out Of The Grey Coffee®, we understand what it means to be an affiliate. Not only that, but we place a lot of value on our trusted affiliates, which is why we want to help you succeed. From competitive commissions and bonuses to promotion deals and coupons, we want our affiliates to feel as though they are an integral part of our business.
Since the goal with our affiliate marketing program is to increase our sales, our commissions are based exclusively on successful transactions.
We have an average order value (AOV) of over $78 and offer a competitive 5% commission on every sale, with the potential after 3 months of active partnership, for select affiliates to increase their commissions to 7.5% and even 10% in special situations.
We do our best to treat you with the fairness and respect you deserve, and we simply ask the same consideration of you. We have written this affiliate agreement with you in mind, as well as to protect our company's good name. We are strong believers in straightforward and honest communication. For the quickest results, please email me jack@outofthegreycoffee.com.
Program Highlights and Terms:
Commission & Tracking
- Baseline commission: 5% on eligible net sales (excluding VAT, other taxes, apparel, drinkware, accessories, shipping, discounts, refunds).
- Cookie window: 30 days (Awin).
- Attribution: Last-click within Awin, subject to exclusions below. We may de-duplicate against other paid channels (e.g., Paid Search, Paid Social and Email) using Awin’s cross-channel validation.
- Validation window: up to 60 days from month-end to allow for returns, fraud checks, and cancellations.
- Non-commissionable items: Gift cards, apparel, drinkware, accessories, taxes and shipping.
- Strictly No Paid Search (PPC/PLA/CSS) — Zero Tolerance
- You must not run any paid search activity that in any way targets Out Of The Grey Coffee or drives traffic to Out Of The Grey Coffee, including but not limited to:
- Search engines: Google, Bing, Yahoo (and their partners).
- Ad types: Text ads, Shopping/PLA, CSS, Performance Max, RSA/ETA, Dynamic Search Ads, Discovery/Engage, or any keyword-triggered placements.
- Direct linking or redirecting to Out Of The Grey Coffee across any search platform is prohibited.
- Brand, brand+ and misspellings are strictly blocked. Examples (non-exhaustive):
- Out Of The Grey Coffee, Out Of The Gray Coffee and ootgCoffee, plus misspellings/typos.
- Competitor/Generic PPC that lands on your own site but is designed to capture “Out Of The Grey Coffee” intent (e.g., “Out Of The Grey Coffee discount today”) is also prohibited.
- Breaches will result in immediate suspension/termination and commission reversal.
Traffic Sources & Promotional Methods
- Allowed (no pre-approval required):
- Organic editorial content, blogs, social posts, YouTube and podcasts.
- Genuine reviews and guides featuring Out Of The Grey Coffee.
- Price/offer listings if kept current.
- Allowed with written pre-approval:
- Cashback, rewards/loyalty and incentive sites.
- Email newsletters.
- Browser extensions/toolbars.
- Sub-networks/affiliate networks.
- Disallowed:
- Paid Search of any kind.
- Cookie stuffing, forced clicks, auto-redirects, click injection, or any deceptive tracking.
- Retargeting/ad-serving on our domains (no third-party pixels or tags).
- Adult, illegal, hateful, or unsafe content.
- Misleading price claims, fake countdowns, or “was/now” statements without substantiation.
Voucher & Offer Policy
- Use only codes supplied via Awin or in writing by Out Of The Grey Coffee.
- No code scraping, guessing, or posting of staff/unique customer codes.
- “Site-wide” claims must be accurate; expired or incorrect offers must be removed immediately on request (within 24 hours).
- Orders tracked with unauthorized codes may be reduced to zero commission.
- Stacking with other discounts not supplied via Awin may void commission.
Content & Brand Guidelines
- Keep it strength-first and accurate: Strong, Smooth, Low Caf, Decaf.
- Do not alter logos or creative. Ask us for formats if needed.
- No false performance/health claims.
- If we provide brief or seasonal messaging, please follow it.
Social media & Disclosure (ASA/CAP compliant)
- Always disclose affiliate relationships clearly and upfront (e.g., “#ad”, “affiliate link”).
- Platform-native disclosure tools are recommended but not sufficient on their own—use plain-language disclosure too.
- Do not impersonate Out Of The Grey Coffee accounts or use “Out Of The Grey Coffee” in handles without written permission.
Email Marketing
- Comply with PECR/CAN-SPAM and GDPR.
- Mail only opted-in users; provide functioning unsubscribe.
- No mention of Out Of The Grey Coffee in subject lines that implies brand authorship.
- Send test copy/creative on request.
Price, Availability and Data
- Prices and availability can change. Use our site as source-of-truth.
- Product feeds (if provided) are for promotional use only; do not resell or re-syndicate without consent.
- No scraping of checkout or account areas.
Sub-Affiliate Networks & Partners
- You must disclose use of any sub-network and ensure all sub-publishers comply with these Terms.
- Pass accurate sub-IDs for transparency. You are liable for violations by your subs.
Domains, SEO & Brand Terms
- No registration or use of domains containing “Out Of The Grey Coffee” or confusingly similar variants (e.g., ootgCoffee-codes[.]com).
- No cloaking or doorway pages targeted at brand terms.
- Do not outrank our official pages on brand terms via SEO tactics designed to mimic official resources.
Subscriptions & New Customer Definition
- Unless otherwise stated in your insertion order:
- Commissionable: first purchase and first subscription start by a customer.
- Non-commissionable by default: subsequent subscription renewals (rebills) and subscription edits. (If renewal commission is approved, it will be stated in your Awin contract.)
- Out Of The Grey Coffee reserves the right to classify “new vs existing customer” using our internal logic and customer history.
Fraud, Returns & Adjustments
- We reserve the right to void or adjust commission for: cancelled/refunded/fraudulent orders, duplicate orders, test orders, or non-compliant traffic.
- Where partial returns occur, commission may be pro-rated.
- Suspected fraud or policy breaches may trigger immediate suspension pending investigation.
Data Protection & Cookies
- Comply with GDPR/UK GDPR and all applicable privacy laws.
- Respect user consent signals (e.g., Consent Mode).
- Do not drop, read, or sync cookies on our domains or capture personal data beyond what Awin provides.
Communication & Creative
- You’ll find links and assets in Awin. Need something specific (UGC, sizes, landing pages, sample)? Email [jack@OutOfTheGreyCoffee.com].
- Please remove or update outdated creative within 7 days (24 hours if requested for compliance).
Breach & Termination
- We may suspend or terminate any publisher at our discretion.
- Paid Search violations result in immediate termination and commission reversal.
- Serious breaches may be reported to Awin for network action.
Governing Law
- These Terms are governed by the laws of The United States of America.
