Affiliates are encouraged to promote Saviour Cycling in line with our premium cycling identity. Please follow these guidelines when using our name, content, and creative assets.
Brand Name
Always write as Saviour Cycling (two words, capital S and C).
Do not abbreviate (e.g., “SC”) or alter the brand name.
No misspellings, variations, or translations are permitted.
Tone & Messaging
Position Saviour Cycling as a premium, performance-focused cycling sock brand.
Highlight product benefits such as: pro-level compression fit, left/right contouring, Italian manufacturing, and UK-led brand direction.
Avoid generic claims like “cheap” or “budget” the focus should be quality, style, and performance.
Paid Search & Brand Terms
Brand bidding is not permitted. Affiliates may not bid on “Saviour Cycling” or any variations/misspellings in paid search.
No use of Saviour Cycling in display URLs, ad titles, or ad copy.
Affiliates may target generic terms such as “cycling socks”, “performance cycling accessories”, etc.
