| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Depending on what it is |
| Content |  |  | Editorial Content - Editorial Content Publishers write copy to engage an audience on a specific topic with publisher links included where appropriate.
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| Coupon Code |  |  | |
| E-mail |  |  | Newsletters - Newsletter Publishers produce a content-rich email distributed to an owned, shared, or rented database.
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| Loyalty |  |  | Media Content Publishers produce video, music, and pictures with publisher links included where appropriate. |
| Search |  |  | |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. |  |  | Must be appropriate content |