Chefs For Foodies – Programme Overview & Publisher Terms (General)
Welcome to Chefs For Foodies—the UK’s chef-curated marketplace for gourmet foods, artisan brands, and compact kitchen appliances. We’re excited to partner with publishers who share our passion for quality, provenance, and great cooking at home.
Publisher Benefits (on approval & on request)
Welcome pack: logos, brand guide, chef content, image assets, and sample copy.
Creatives: refreshed seasonally; chef-led banners, product sets, and deep links.
Product feed: full catalogue with “Chef’s Picks” tagging and bundles.
Launch boost: [e.g., +X% commission uplift for first 30 days] for newly approved partners (content creators and editorial priority).
Sampling (subject to availability): [how to request samples / minimum audience or content plan].
Dedicated support: optimisation ideas, data insights, and calendar of key foodie moments.
Commission Structure
Default commission: [2.5%] on approved sales.
By publisher type: Content/Creators [5%], Cashback/Voucher [5%], Price-Comparison [5%].
By product type: Pantry/Ingredients [5%], Appliances [5%], Bundles [5%].
New vs. returning customers: [same/differentiated]%.
AOV booster: orders over [£200] earn [+5%].
Validation & Returns
Validation window: [30–60] days from order date.
Approved when: order is paid, not cancelled, and dispatched.
Declines: cancellations, full returns, fraudulent/duplicate orders, or orders not tracked per Awin policy.
Partial returns: commission paid on the net kept value.
Territory: UK & NI shipping only. International traffic may be declined.
Voucher & Incentives Policy
Promote only offers published in Awin (My Offers) or communicated via Awin messages.
No self-issued or leaked codes.
Stacking must follow the basket rules on-site.
Voucher & Cashback partners are welcomed—we prioritise value-add incentives (e.g., bundles / threshold offers to lift AOV).
Breaches may result in commission reversals and/or suspension.
PPC, SEO & Compliance
No brand or TM+ bidding (e.g., “Chefs For Foodies”, “ForFoodies”, misspellings) on search or shopping ads.
No direct-to-site paid search linking.
No toolbars, adware, cookie stuffing, forced clicks, or retargeting hijacks.
Sub-networks must disclose all sub-IDs and ensure all sub-publishers follow these terms.
Use only approved brand assets; do not mimic official site/app experiences.
Cookie & Attribution
Cookie period: [30 days] (creators [60 days] if applicable).
Attribution follows Awin’s standard last-click within cookie window
Content & Brand Guidelines
Keep content accurate (pricing, availability, shipping).
Do not claim products are “chef-approved” unless listed as such in feed/landing pages.
Healthy eating/claims must reflect on-site copy; no medical claims.
Use current creatives; retire expired offers promptly.
Disclose affiliate relationships per ASA/CMA and platform rules.
Consequences for Breach
We may reverse commissions, adjust rates, pause or suspend partnerships for policy breaches, misleading claims, or non-disclosure. Material or repeated breaches may lead to programme removal.
Contact & Collaboration
Programme contact: James Hill — james@chefsforfoodies.com
Share your content plan or placement proposals for tenancy, exclusives, or chef-led activations.
Feedback welcomed—tell us what you need to convert (assets, bundles, codes).
Fast Facts
AOV: £200 (bundles & appliances lift basket size
Validation: [30/60] days; prompt payment after approval
Creatives: refreshed monthly/seasonally
Feeds: updated [daily/weekly] with availability, GTINs, and deep links
