Branding Guidelines – FlooringMonster.com
Brand Colours:
Primary: #2F537A (Deep Blue)
Accent: #C9958F (Warm Neutral)
Secondary: Black (#000000)
Logo: Use only the official, high-resolution FlooringMonster.com logo provided in the affiliate assets section. Logos must not be altered, stretched, recoloured, or cropped.
Fonts & Styling: Please use clean, modern typography. Where possible, Poppins (or a close web-safe equivalent such as Arial/Helvetica) should be used for promotional creatives to maintain consistency with our brand identity.
Imagery:
Affiliates must use FlooringMonster’s official product and lifestyle imagery provided via the data feed or media kit.
Do not source images from third-party sites or alter our photography without prior written approval.
Tone of Voice: Professional, trustworthy, and customer-focused. Messaging should highlight quality, durability, stylish design, and competitive pricing.
Prohibited Use:
No use of outdated logos or low-resolution images.
No use of FlooringMonster branding in misleading promotions (e.g., false discounts).
Do not imply exclusivity unless part of an approved campaign.
If in doubt, affiliates should contact us directly before creating custom creatives.
