Cayla Gray – Quick Brand GuideLogo
Primary Logo: Clean wordmark “Cayla Gray” in [brand typeface].
Usage: Always use the official logo file. Do not stretch, distort, or recolor.
Backgrounds: Prefer white, soft neutrals, or approved brand colors.
Colors
Core Palette
Soft White – HEX #FFFFFF
Warm Sand – HEX #E9E4DC
Smoky Charcoal – HEX #3A3A3A
Accent Palette
Sage Green – HEX #8C9C8A
Blush Nude – HEX #E6D1C3
Typography
Headings: Serif (modern, editorial feel) – e.g. Playfair Display
Body Text: Sans Serif (clean, approachable) – e.g. Lato or Helvetica Neue
Tone: Minimal, elevated, modern. Avoid cluttered type treatments.
Imagery
Style: Soft, natural light; warm tones; quiet luxury vibe.
Subjects: Fragrance bottles, flat lays with lifestyle props, natural textures (linen, stone, florals).
Avoid: Harsh studio lighting, overly busy backgrounds, neon tones.
Brand Voice
Keywords: Transparent. Nostalgic. Modern luxury. Quiet confidence.
Tone of Copy: Warm, emotional, and editorial—never salesy.
Examples:
Instead of: “Buy now and save!”
Use: “A scent that becomes part of your ritual.”
Messaging Pillars
Transparency – Ingredients and process are clear.
Nostalgia – Scents inspired by memory and emotion.
Attainable Luxury – Elevated, but never out of reach.
Layering – Fragrances designed to blend with your story.
Do’s & Don’ts
✅ Do highlight clean, transparent ingredients.
✅ Do connect scents to emotion, memory, and ritual.
✅ Do use approved logos and imagery from the brand kit.
❌ Don’t use discount-driven, shouty language.
❌ Don’t alter logos, colors, or fonts.
❌ Don’t position Cayla Gray as mass or drugstore beauty—it’s premium.
