Branding Guidelines
- The “m” is always lowercase, the BIOTA is always all caps.
- Elemental is always capitalized and followed by a superscript TM
- mBIOTA Elemental™ is the product; mBIOTA Labs is the creator.
- Website URL: mBIOTA.com
Taglines
- For consumers: Better taste. Better Results.
- For health care practitioners: Better taste. Better results. Better for your patients.
Brand Voice
- Precise, professional, and clear
- Maintains a medical focus; more “clinical” than “wellness”
- Only makes claims rooted in strong scientific and medical research
- Uses dignity language to discuss the historically embarrassing subject of GI distress
- We work to restore GI function and bring suffering patients relief – we do not “solve poop problems.”
- Never salesy, folksy, hyperbolic
- Never humorous, sarcastic, or self-deprecating
Brand Rules
Please adhere to the following rules when speaking about mBIOTA Elemental:
- mBIOTA Elemental Diet is a medical food
- It is NOT a dietary supplement
- Medical foods are for the nutritional management of a condition
- You can say: “mBIOTA Elemental is for the dietary (or nutritional) management of GI conditions or GI dysfunction
- You CANNOT say:
- “Prevents”
- “Treats”
- “Cures”
- “Heals”
- It will cure SIBO and other medical conditions.
- It will restore GI function forever.
- Any medical claims outside of clinically-proven data
- The product is supported/approved by Cedars-Sinai.
- The product was invented at Cedars-Sinai.
