Find Me Now Affiliate Branding Guidelines1. Brand Voice & Messaging
Tone: Elevated, intentional, fabric-first, women-owned, community-driven.
Keywords to Use: fabric-first, women-owned, small-batch, NYC-based, thoughtfully made, designed to be worn, re-worn, and loved.
Phrases to Avoid: “fast fashion,” “discount brand,” “eco-perfect,” “fully sustainable” (use sustainably focused instead).
Messaging Pillars:
Fabric as Foundation – lead with materials and textures.
Women-Owned & Designed in NYC – highlight credibility.
Everyday Elevation – versatile, repeat-wear pieces.
Transparency – small factories, responsibly made.
2. Visual Identity
Logo: Use primary FMN logo (Saol Display) on light backgrounds; white logo on dark. Never alter proportions, recolor, or crop.
Typography:
Primary: Saol Display Light / Italics (for headlines).
Secondary: Roboto Mono (for callouts, buttons, tags).
Body: Neue Montreal Light/Regular.
Colors:
White (#FFFFFF), Creme (#FFFDF9), Butter (#F8F2E5), Navy (#001B2E), Black (#000000).
Keep palette minimal, use Butter + Navy for accents.
3. Imagery
Photography Style:
Editorial, minimal, sultry yet effortless.
Showcase fabric textures (knit, mesh, cupro).
Full looks, clean styling, no busy backdrops.
Do Use: Campaign imagery, styled flats, e-commerce product shots.
Do Not Use: Low-res, over-filtered, or off-brand UGC without approval.
4. Affiliate-Specific Rules
Always link directly to www.findmenowthelabel.com.
Use only approved banners, logos, and copy provided by FMN.
Do not create your own discounts or brand assets.
Paid search on “Find Me Now” or “FMN” is prohibited.
Use hashtags #FindMeNowTheLabel and #FMNStyle when posting socially.
