Branding Guidelines
About Fieldtrip
Fieldtrip Supplies creates timeless outdoor gear designed for everyday adventures. From insulated stainless-steel cups to waxed cotton bags and Sheffield-made knives, our products are built to last and made to be passed down. We’re based in the UK and part of 1% for the Planet.
Logo & Name
Always use the full name Fieldtrip Supplies when first mentioning us. “Fieldtrip” is fine after that.
Logos should not be stretched, recoloured, or altered.
Tone of Voice
Calm, purposeful, outdoors-inspired.
Focus on quality, craft, sustainability, and adventure.
Use phrases like “timeless gear,” “out-of-office escapes,” and “built for everyday adventure.”
Please avoid hard-sell wording like “cheap,” “bargain,” or “lowest price.”
Example Copy
Fieldtrip Supplies makes timeless outdoor gear designed in the UK. From insulated stacking cups to waxed cotton bags, each piece is crafted to last a lifetime of adventures.
Imagery
Use lifestyle shots that show our gear in natural settings: coastlines, fells, campfires, Land Rovers, and family adventures.
Avoid overly corporate stock photography or unrealistic “extreme” adventure shots.
