| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code | | | |
| Email | | | |
| Loyalty | | | |
| Search | | | No brand bidding is allowed on any pure brand term, brand & generic terms or misspells of the brand term |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | We don't accept any direct selling, including cold calling, selling over the phone or door-to-door. We also don’t allow adult sites, gambling sites or sites which promote violence or inappropriate behaviour.
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