Bitte klicken Sie hier, um Ihre Markenrichtlinien hinzuzufügen. Wenn Sie keine Markenrichtlinien haben, gebenBranding Guidelines (Brand Bidding Policy)
To ensure a fair and brand-compliant partnership, the following rules regarding the use of brand terms in marketing activities apply to all affiliates participating in our AWIN program.
❌ Brand Bidding Policy – Strictly Prohibited
Affiliates are not allowed to bid on our brand names or any variations/misspellings of them via PPC advertising (e.g. Google Ads, Bing Ads, etc.).
This includes, but is not limited to, the following brand terms:
- Heimwerkertools
- Gedotec
- Juva
- Alpenstahl
Using our brand names in:
- Google Ads (Search, Display, Shopping, etc.)
- Bing Ads
- Dynamic Keyword Insertion (DKI)
- URL paths or display URLs
- Ad copy, headlines, or sitelinks
...is strictly forbidden.
⚠️ Compliance Deadline
Affiliates found bidding on brand terms will be contacted and asked to immediately cease all non-compliant activities.
Affiliates have 7 calendar days to:
- Remove all brand bidding activities
- Confirm compliance in writing via the AWIN messaging system
Failure to comply within this timeframe will result in:
- Immediate termination of the affiliate partnership without further notice
- Withholding of commissions related to non-compliant traffic
- A potential formal report to AWIN for violation of program terms
✅ What is Allowed
Affiliates may use our brand names in organic content only, such as:
- Blog posts
- Product reviews
- SEO-optimized landing pages (non-paid)
For any questions or to clarify whether a specific marketing method is allowed, please contact us directly via AWIN. Sie "Keine Markenrichtlinien" ein.
