| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Zen applies internal de-duplication rules to ensure each sale is credited to the appropriate channel based on Zen's prioritisation hierarchy, as outlined in section 6 of the programme terms. |
| PPC Brand | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| PPC Generic | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| Email Advertising | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| Display Advertising | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| Direct Partnerships | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| Price Comparison | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| In House Publisher Programme | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
| Other Affiliate Networks | | |
All sales are subject to internal de-duplication. Zen direct and paid channels take priority, followed by Zen organic, then affiliate last-click within the tracking window. Commission is only paid to the highest-priority qualifying contributor. |
