| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Cashback partners permitted to promote Zen services. You must ensure all promotional messaging is accurate and complies with programme terms. |
| Content | | | Promotional review, editorial, and comparison content permitted. You must ensure all product descriptions, pricing, and service claims remain accurate and up to date. |
| Discount Code | | | Zen services can be promoted using voucher or promotional offers that Zen have explicitly approved. You must not promote unauthorised codes, incentives, or discounts. |
| Email | | | Zen services may be promoted via email marketing where you hold valid marketing consent and comply with all applicable data protection and electronic marketing legislation. |
| Loyalty | | | Zen services may be promoted via loyalty or reward-based platforms. You must clearly communicate offer terms and ensure compliance with programme requirements. |
| Search | | | PPC activity can only be conducted where Zen have provided prior written approval. You must comply with the Zen PPC policy, including restrictions on brand bidding, direct linking, and keyword usage. |
| Behavioural Retargeting | | | Retargeting activity can only be conducted with Zen prior approval. You must ensure compliance with privacy, cookie, and transparency requirements and must not interfere with Zen tracking or attribution. |
| Media Brokers | | | Media brokers or sub-affiliates may be used, only where these are disclosed to Zen in advance and approval given. You remain fully responsible for ensuring their compliance with these terms. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Publisher must not promote Zen services on adult, explicit, illegal, unsafe, misleading, or brand-damaging content and must comply with all advertising, consumer protection, and data privacy laws. |
