Brand name & tone
Always “Regency Hampers” (capitalised, no ampersand).
Tone: refined, warm, and confident; avoid slang, hard sell, or discounts-first language.
Boilerplate copy
25 words: “Regency Hampers crafts luxury food & drink hampers, championing Britain’s finest artisan producers with impeccable presentation and swift UK delivery.”
50 words: “Regency Hampers is a British leader in luxury food & drink hampers. We champion local artisan producers and present every gift beautifully, ready to delight. Premium packaging, reliable UK delivery, and seasonal collections make us the effortless choice for Christmas, birthdays, thank-yous and corporate gifting.”
Approved headlines & CTAs
Headlines: “Luxury Food Hampers,” “Artisan British Produce,” “Beautifully Presented Gifts.”
CTAs: “Shop Now,” “Explore Hampers,” “Send a Gift.” (Avoid “Buy Cheap,” “Bargain,” or urgency clichés.)
Colour palette
Regency Charcoal: #333
Antique Gold: #917b49
Use gold sparingly for accents. Avoid off-brand neons.
Typography
Primary: Trajan Pro, fallback Georgia.
Secondary: Lato, fallback Helvetica/Arial.
Do not substitute with decorative or script fonts.
Imagery
Keep wicker/keepsake basket visible where possible; avoid messy crumbs, torn packaging, or overcrowded scenes.
No overlaid text on product images unless provided by us.
Copy rules
Accurate, non-misleading product names; list key artisan producers only when present in the featured hamper.
Avoid superlatives that imply market leadership without substantiation (e.g., “No.1 in the UK”).
If alcohol is pictured/mentioned: include responsible messaging; never imply excessive or under-age consumption.
Price & promotions
Show current RRP from our feed only; include “incl. VAT” or “excl. VAT” as appropriate.
Promote only live offers/codes issued via Awin or our team; no stacking or expired codes.
Linking
Deep link to the exact product or curated category where possible.
Use only our official domain: regencyhampers.com (no redirects, no typo-domains).
Do not frame or iFrame our site.
Social & domains
Do not create social handles, subdomains, or microsites that could be confused with official Regency Hampers channels.
Attribution & disclosures
Clearly label affiliate links per ASA/CAP and CMA guidance (e.g., “Ad • Affiliate link”).
Do not imply endorsement or partnership tiers we haven’t granted.
Seasonal notes (Q4)
Use current Christmas creative and last-order cut-off dates we provide.
Avoid outdated “sold out” or previous-year creatives.
Contact & assets
Brand kit (logos, colours, imagery), current copy lines, and seasonal creatives are available in Awin Creatives/Asset Library. For special requests, contact us.
Legal
All trademarks, logos, copy, and photography are © Regency Hampers. Licence granted for promotional use within our affiliate programme and may be revoked at any time.
