Affiliates must not bid on Will & Bear branded keywords in paid search unless expressly permitted in writing by Will & Bear.
Affiliates must not use trademarks, variations, misspellings of “Will & Bear” in ad copy or in domain names, unless pre-approved.
Direct linking via PPC ads to our site using only affiliate links is not permitted unless part of a branded campaign sanctioned by Will & Bear.
Ad copy must be honest, not misleading, and must match the landing page (no bait-and-switch).
Affiliates must disclose that they earn commission when using affiliate links in PPC ads, as required by law.
Violation of PPC rules may lead to the withholding of commissions, suspension or termination of affiliate account.
Transactions
Commissions are earned only on completed sales that originate from clicks through your affiliate link. Returns, refunds or cancellations will reduce or negate commission.
Will & Bear’s tracking system is the official record; we are not liable for discrepancies between affiliate tracking tools and ours.
If a customer uses multiple affiliate paths or links (same transaction), de-duplication rules apply (see De-Duplication tab).
Branding
Affiliates may use Will & Bear’s approved brand materials (logos, product images, lifestyle imagery) from the Creatives / My Creative tab.
Brand assets must not be altered significantly without written permission (e.g. overstretching logos, skewing, adding unapproved text).
All promotional content must align with Will & Bear’s brand values: sustainability, ethical production, adventure, and quality craftsmanship.
Prohibited content: anything defamatory, discriminatory, pornographic, illegal, or that could damage the reputation of Will & Bear.
Commission
Commission rate is 5% of net revenue per sale (after discounts, returns, taxes, shipping), as specified in your affiliate dashboard.
Payment frequency: monthly
Will & Bear reserves the right to adjust commission rates, program structure, or special bonuses with 7 days notice.
Notice Periods
For any official changes to the affiliate agreement (commission, PPC policy, branding rules, or other material changes), Will & Bear will give affiliates 7 days notice via email and platform message.
Publishers
Will & Bear welcomes a variety of publisher types: lifestyle blogs, fashion/style influencers, travel/outdoor content creators, boutique retailers, sustainable living platforms.
Publishers must disclose affiliate relationships in content in compliance with local laws.
Publishers must not use unethical methods (spam, cookie-stuffing, misleading offers).
Will & Bear reserves the right to reject or remove publishers whose branding, content, or promotional methods are inconsistent with brand values.
De-Duplication
If more than one affiliate link is involved in a single customer journey, only the first valid affiliate link (according to AWIN’s de-duplication rules) will earn commission.
Affiliates are encouraged to use proper tracking links (from AWIN) without modification. Altered or masked links that obscure tracking may be rejected.
Will & Bear will adhere to AWIN’s network policies for attribution and de-duplication unless specific custom rules have been agreed in writing.
