1. Brand Identity
Name to be used: Paynow (with the payoff “Innovative Travel Solutions”).
Do not use abbreviations or variations (e.g., “Pay Now Solutions” or “Paynow Insurance”).
Always communicate that Paynow is a Legal & Travel Tech Company, not an insurance provider.
2. Service Positioning
Paynow offers legal ancillary services for travelers (Sleep Safe, Travel Safe, Luggage Safe, etc.), with:
Payments within 96 hours, up to €200 for immediate expenses (hotel, luggage, transfers, etc.).
Free legal assistance included.
Emphasize that this is an innovative, transparent, digital, and fast service.
3. Allowed Messaging
Highlight:
“Fast and guaranteed payments within 96 hours.”
“Not an insurance, but real legal protection for travelers.”
“Clear coverage, with no hidden clauses.”
Approved claims include:
“Protect your trip in just a few clicks.”
“The legal security the travel industry was missing.”
4. Prohibited Messaging
Do not present Paynow as an insurance or policy.
Do not promise unlimited reimbursements or coverage beyond what is stated.
Avoid misleading language such as “we always guarantee a refund” (the service only applies in cases covered by law).
5. Visual Guidelines
Always use the official Paynow logo (green color + payoff “Innovative Travel Solutions”).
Do not modify colors, proportions, or add extra wording to the logo.
Color palette: Paynow Green (#00A859) + white/black for text.
6. Communication Target
Travel agencies, OTAs, and informed travelers.
The message must be professional and trustworthy, never sensationalistic.
7. Links & Referral
Affiliates must use only the tracked links provided by Awin.
It is forbidden to create similar domains or misleading campaigns that imitate official websites
