Brand integrity
Use only official issosmart logos and assets. Do not modify, recolour, distort, overlay, crop, rotate, add effects, or remove elements. Maintain clear space around the mark. Keep legibility across light/dark backgrounds.
Visuals
Colours: Plum #331F30, Blue #5499F5, Beige #F2E8E0. Use brand colours accurately and consistently.
Typography: Headings Cy Bold; body DM Sans (or close web equivalents). Keep layouts clean, skimmable.
Imagery: Human, clear, uncluttered. Avoid fear-mongering visuals or low-quality placements.
Voice & messaging
Tone: Clear, straight-talking, helpful, with personality; never robotic or hypey.
Tagline: “Smart compliance. Zero chaos.” Use faithfully.
Claims: Be factual and supportable. No “official partner/endorsed by” language, no certification body endorsements, and no unsubstantiated comparisons. Follow ASA/FTC disclosure for affiliate links.
Usage restrictions
No impersonation of issosmart; no look-alike domains/handles.
No adult/illegal/hate content.
Sub-networks require prior approval and full sub-ID transparency.
Follow programme PPC rules: no brand/TM+ bidding (issosmart, iso smart, isso smart, misspellings) and no direct linking.
Vouchers: Only Awin-issued/authorised codes are commissionable; others = £0 commission.
Contact for assets/support
partners@issosmart.io (logo packs, sizes, and usage checks).
