| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | Industry articles, SaaS reviews, blogs. |
| Discount Code | | | |
| Email | | | No spam; must disclose affiliate links; provide list provenance if requested. |
| Loyalty | | | |
| Search | | | Generic, non-brand keywords only, by pre-approved partners. |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | No adult, illegal, or hate content. No impersonation of issosmart. Sub-networks require prior approval and full sub-ID transparency. |
