Rosemary Hair Oil Brand GuidelinesRosemary Hair Oil is a premium natural haircare brand redefining what authentic herbal beauty means—pure, plant-based, and effective. We create high-quality, rosemary-infused haircare products that promote stronger roots, faster growth, and long-term scalp health. From everyday nourishment to advanced hair restoration, our oil provides a trusted path to healthier, fuller hair.
To maintain brand consistency across all platforms, we’ve developed the following guidelines for our affiliates and partners.
Brand Overview
Rosemary Hair Oil was founded with one clear mission: to bring the benefits of pure rosemary extract and natural botanicals to the world—without harmful chemicals or inflated costs.
We are guided by nature, wellness, and transparency. Our mission is to make natural haircare accessible for everyone, helping restore confidence through healthier, stronger, and more beautiful hair.
Messaging
Key Message:
Pure rosemary-infused haircare—nourishing roots, stimulating growth, and restoring natural strength.
Brand USPs (Unique Selling Propositions):
Natural Ingredients: Infused with pure rosemary extract for proven hair health benefits.
Hair Growth & Scalp Care: Strengthens roots, reduces breakage, and promotes growth.
Safe & Effective: Free from harsh chemicals, making it suitable for all hair types.
Customer-Centered: Designed for people seeking natural, herbal, and affordable beauty solutions.
Brand Tone & Voice
Our voice is authentic yet approachable, natural yet professional. Rosemary Hair Oil speaks to those who value beauty, wellness, and trust—without hype or exaggeration.
Do:
Use clear, confident, and relatable language.
Highlight natural benefits and safe ingredients.
Emphasize trust, simplicity, and results.
Keep the message wellness- and beauty-focused.
Don’t:
Use unverified claims or miracle promises.
Overuse jargon that confuses the customer.
Compare negatively to other brands.
Use overly flashy or hype-driven messaging—let natural results speak.
Visual Identity
Logo
Only use approved Rosemary Hair Oil logos. The logo should always appear clear, natural, and uncluttered, with adequate spacing. Do not alter colors, distort proportions, crop, or place over busy backgrounds.
Colors
Our brand colors reflect purity, nature, and trust:
Primary Color: Deep Green – #2C5E3A (natural growth, health, and vitality)
Secondary Colors:
Pure White – #FFFFFF (purity, simplicity)
Herbal Gold – #C2A878 (heritage, natural richness)