Create Potential – Catalyst Creatives Collective

Welcome to the Catalyst Creatives Collective! We’re excited to partner with you in sharing Create Potential’s mission of unlocking creativity, flow, and human potential. To ensure the brand is represented clearly, professionally, and consistently, please follow these guidelines when promoting our products and programs.

Always refer to the brand as Create Potential® (with correct spelling, capitalization, and trademark where applicable).

Product names should also be used as provided (e.g., Bamboo Breath Pendant, Creative Flow Challenge™).

Do not abbreviate, shorten, or alter the brand name (e.g., “CP” or “CreatePot”).

Do not use Create Potential’s name in misleading or deceptive ways — including domain names, URLs, or social media handles that imply official representation (e.g., “createpotentialdeals.com”).

Use only official logos, banners, and creatives provided in the affiliate resource area.

Do not alter, distort, recolor, or place our logos (including ≜) over cluttered or low-quality backgrounds.

Creatives must not appear adjacent to inappropriate, offensive, or misleading content.

Colors

Blue: #003466

Gold: #DFC577

Dark Grey: #5E5E5E

Typography

Primary: Futura PT (Nunito in Google Apps)

Secondary: Poppins / Sofia Pro

All content should reflect Create Potential’s identity: inspiring, empowering, science-informed, and professional.

Storytelling and authentic experiences (e.g., testimonials, selfie-style videos) are encouraged — provided they are high-quality, well-lit, and professional in presentation.

Do not make false, exaggerated, or misleading claims about products or programs (e.g., promising guaranteed results).

Avoid harsh, negative, “spammy,” or low-quality visuals that could diminish the brand’s integrity.

Affiliates may not promote Create Potential on the following types of sites:

Adult or explicit content

Gambling or betting websites

Sites promoting illegal activities

Misleading or clickbait content

Torrent or piracy-related platforms

Affiliates may not bid on “Create Potential” or trademarked product names in paid search ads without express permission.

Variations, misspellings, or domain-style branding in PPC (e.g., “CreatePotentialOffers”) are prohibited.

Affiliates must include proper FTC disclosures in all promotions (e.g., “I may earn a commission if you purchase through my link.”).

Create Potential reserves the right to review and request removal of any content that does not align with these guidelines.

Repeated violations may result in removal from the Catalyst Creatives Collective program.

For questions regarding brand usage or promotional materials, please contact: partnerships@createpotential.com