Brand Identity
Brand Name: Wild Fox Foods
Acceptable References: “Wild Fox,” “Wild Fox Foods"
Do Not Use: Misspellings, abbreviations, or altered versions of the brand name
Tone & Voice: Wild, Clever/Witty, Bold and Lively; Premium but approachable
Logo & Creative Use
Affiliates may only use approved logos, images, and banners provided in the AWIN creative library.
Do not alter logos, stretch images, or create your own lockups.
Do not use Wild Fox branding in ways that imply you are the official store unless explicitly approved.
Paid Search & PPC Policy
Allowed: PPC campaigns on generic keywords (e.g., “protein bars,” “healthy trail mix”).
Not Allowed: Bidding on “Wild Fox,” “Wild Fox Foods,” or any close variations/misspellings; Using “Wild Fox” in ad copy, titles, or display URLs; Bidding on “Wild Fox + coupon/deals” searches
Negative Keywords: You must add “Wild Fox” and variations to your negative keyword list.
Shopping Ads & CSS
Affiliates may run Shopping Ads (Google/Bing) on non-brand keywords only.
Direct linking is permitted for non-brand terms.
Brand terms and brand+modifier terms are restricted to Wild Fox only.
CSS campaigns must be run through a designated publisher account.
Content & Messaging
Focus on category storytelling: adventure snacks, trail mixes, protein-packed energy, better-for-you food.
Highlight product benefits: gluten-free, high protein, convenient for outdoors/active lifestyles.
Do not make unapproved health claims.
Commission Structure & Exclusions
Commissionable Value: Product sales only (excludes VAT/sales tax, shipping, fees, gift wrapping).
No Commission On: Orders canceled, returned, or refunded; Fraudulent or duplicate orders; Breach of program terms (e.g., brand bidding)
Creative & Offers
Affiliates should only promote active offers supplied by Wild Fox.
Do not create unauthorized coupon codes.
Expired offers must be removed immediately.
