Approved Brand Name
Always refer to us as Mito Health or Mito.
Do not abbreviate, misspell, or alter the name.
Logo Usage
Use the official Mito Health logo provided in the affiliate creative library.
Do not stretch, recolor, or place the logo over backgrounds that reduce legibility.
Messaging & Claims
Affiliates may highlight the following approved value points:
- - 100+ advanced biomarker tests
- - 1:1 MD consultation included
- - AI-powered health insights and longitudinal tracking
- - Past lab integration
- - Access to advanced testing add-ons (MTHFR genetic testing, gut microbiome testing, and more)
- - Transparent pricing at $359 vs $499+ competitors
- - Do not make unverified medical claims (e.g., “cures,” “guarantees,” or “treatments”).
Tone of Voice
- - Professional, trustworthy, science-backed.
- - Avoid hype-driven or exaggerated language.
- - Emphasize clarity, prevention, and data-driven insights.
Visuals & Creative
Do not alter creatives or use imagery that conflicts with the Mito Health brand (e.g., stock photography that implies at-home test kits — Mito is lab-based).
Compliance
- - Affiliates must ensure all promotional content complies with FDA/FTC advertising guidelines for health-related products.
- - Misrepresentation of Mito Health’s services will result in removal from the program.
