Affiliate Branding Guidelines – Sweet Heat Fun! (Peppered Palette Ltd)
Welcome to the Sweet Heat Fun! Affiliate Programme. We’re excited to have you partner with us in bringing our award-winning hot sauces to adventurous flavour seekers everywhere. These guidelines are here to help you present our brand consistently, boldly, and joyfully across your affiliate channels.
1. Brand Essence
- Masterbrand: Peppered Palette Co.
- Sub-brand: Sweet Heat Fun! Hot Sauces
- Straplines: Peppered Palette: 'Taste the happy.' / Sweet Heat Fun!: 'Makes everything taste happy.'
- Core promise: Premium, fruit-juice-based hot sauces that balance sweetness and spice, versatile enough for desserts, savoury dishes, and cocktails.
2. Logo Usage
- Use the official Peppered Palette Co. and Sweet Heat Fun! logos only as supplied.
- Primary colourway: Black & Pepper Red.
- Secondary colourway: White & Pepper Red (for dark backgrounds).
- Minimum size: With strapline → 15mm height, Without strapline → 5mm height.
- Do not alter, stretch, recolour, or add effects to the logos. Always leave clear space around the logo.
3. Colours
- Primary Palette: Pepper Red (#FF0000), Black (#000000), White (#FFFFFF).
- Secondary Palette: Chilli Green (#48B749), Key Lime (#BFD730), Burnt Orange (#F15A29).
- Usage: Bold and high contrast. Pepper Red is our hero colour, used for emphasis. Secondary colours add vibrancy and zest.
4. Typography
- Headlines: Brother 1816 Printed Bold (hand-drawn, artisanal character).
- Body copy: Brother XL family (Book, Regular, Medium, Bold).
- Hierarchy: Headline heavier than subheading; subheading heavier than body copy.
- Headline styling: On backgrounds other to red, add a Pepper Red full-stop.
5. Imagery
- Show joyful, flavour-packed moments.
- Capture real reactions (surprise, delight, happiness).
- Pair people shots with bold, colourful product photography.
- Keep compositions playful yet premium.
- Show the sauces in action: drizzled on salads, glazing BBQ, poured over cheesecake, or stirred into cocktails.
6. Tone of Voice
- Sweet Heat Fun! is premium yet playful. Our words should feel like a flavour explosion: bold, surprising, and joyful.
- Punchy → Stand out, make people smile, get them curious.
- Surprising → Unexpected flavour pairings, cheeky twists.
- Joyful → Happiness is our main ingredient.
- Curious → Encourage experimentation, 'drip it on cheesecake.'
- Premium & Honest → No additives, no fakery, just pure crafted flavour.
7. Key Messaging for Affiliates
- Award-winning: Multiple Great Taste Awards & Taste of Lancashire Producer Award. Fruit-first: 100% fruit-juice base, never watered down. • Versatile: Works with savoury, sweet, and cocktails.
- Crafted in Britain: Proudly made in Lancashire.
- Vegan-friendly & HFSS-compliant.
- Examples: 'Turn your cheeseboard into a showstopper with Sweet Heat Fun!' / 'Bold fruit flavours meet a chilli kick – sauces for everything, everywhere, all at once.'
8. Do’s & Don’ts
- Do: Highlight awards, show versatility, use taglines, keep copy bold and fun.
- Don’t: Call our products a novelty, alter logos, use medical claims, or overdo macho 'heat bravado'.
9. Affiliate Support
- We provide approved logos, product images, and lifestyle photography.
- Banners and seasonal creatives will be updated regularly in Awin.
- For bespoke creative requests, contact: hello@pepperedpalette.co.
When you represent Sweet Heat Fun!, you’re not just sharing a sauce — you’re sharing a moment of unexpected joy. Keep it bold, keep it cheeky, keep it happy.
Sweet Heat Fun! – Makes Everything Taste Happy.
