| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code | | | |
| Email | | | must comply with GDPR/Can-Spam |
| Loyalty | | | |
| Search | | | Only CSS partner Can work, regular affiliates cannot run PPC brand terms. |
| Behavioural Retargeting | | | if it does not infringe on other affiliates or brand PPC rules |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Do not promote Healthy Hydration products on adult content sites.
Do not promote to under-18 audiences (age-restricted).
Do not make misleading or false claims about product benefits.
Do not bid on brand name PPC or use brand terms in paid search ads. |
