WalkingPad UK - Brand & Creative Guidelines
Welcome, partner! To maintain brand consistency and ensure a professional experience for all customers, we ask that you adhere to the following simple guidelines when promoting WalkingPad.
1. Our Brand Name:
Please always refer to our brand as WalkingPad (one word, capital W, capital P).
Please avoid using variations such as "walking pad," "Walkingpad," or "walkingpad" in your copy.
2. Our Logo:
Please only use the official logos provided in the Awin creative library or our official Press Kit.
Do not stretch, alter, re-colour, or place the logo on a cluttered background. Please maintain a clear "breathing space" around the logo.
3. Product Imagery:
We strongly encourage you to use the high-resolution product and lifestyle images we provide.
Please do not use low-quality screenshots or unofficial images to represent our products.
4. Brand Voice & Tone:
Please describe our products as innovative, premium, and space-saving solutions for modern homes and lifestyles.
Please avoid positioning the brand as "cheap" or "bargain." The focus should always be on quality, technology, and long-term value.
All product claims must be truthful and not exaggerated.
Thank you for helping us build a consistent and trustworthy brand presence across the web.
