Content SHOULD NOT use any wording that alludes to a change or makes any claim to treat or cure diseases or medical conditions. Do not engage in any behavior that is pornographic, vile, or adult. Keep content PG-13. Do not mention “COVID,” “Coronavirus”.
Content SHOULD NOT include words such as “cures”, “fixes”, “stops”, “improves”, “decreases”, “relieves”, “reduces”, “increases”
- Example of what NOT to say:
- “salmon oil will decrease itching and scratching”
- “salmon oil will stop allergies”
- “salmon oil cured my dog’s cancer”
- “salmon oil fixes hot spots”
- “salmon oil will add 10 years to your dog’s life”
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Content SHOULD use wording such as “supports”, “helps”, or “aids”.
- Example of acceptable phrases
- “Salmon oil supports healthy skin and coat”
- “Salmon oil aids natural allergy defense”
- “Salmon oil helps joint and bone health”
- “Salmon oil helps support a healthy immune system”
