Odyssey Toys – Branding GuidelinesBrand Colours
Primary Orange – #FF4400
Black – #000000
White / Off-White – #EBE3D6
Usage:
Core brand look is Orange (#FF4400) text on Black (#000000) backgrounds.
White (#EBE3D6) is used as a secondary/neutral background where dark layouts aren’t suitable (e.g., email templates, print).
Avoid using Orange as a background with White text, as it reduces legibility.
Typography
Logo Font: Canela Blackletter Web
Headlines & Subheadings: Canela Blackletter Web (hero titles) or Heroking (secondary headings).
Body Text: Heroking (clean, bold, consistent with brand style).
Logo Usage
Always use the logo in Orange (#FF4400) against Black (#000000) backgrounds when possible.
On light/white backgrounds, use the Black version of the logo for maximum impact.
Do not distort, recolour, or alter spacing around the logo. Leave clear space equal to at least the height of the “O” in “Odyssey.”
Design Style
Mood: Dark, bold, alternative, fantasy-inspired.
Imagery: High-contrast visuals, gothic or mythic elements, striking details.
Tone: Confident, playful, and unapologetically different.
Do’s and Don’ts
✅ Use Orange on Black for strong brand presence.
✅ Keep typography bold, gothic, and dramatic.
✅ Maintain high-contrast imagery to match the brand mood.
❌ Don’t use off-brand colours (stick to the defined palette).
❌ Don’t overuse White — it’s an accent, not a dominant colour.
❌ Don’t replace Canela Blackletter in the logo or primary brand marks.
